The map tells you where. The list tells you who.
HailTrace and the other storm maps are good at what they do: showing you where the hail fell, how big it was, and which streets to canvass first. A lot of crews run one. Keep it.
What none of them give you is the homeowner. Storm hits are not proprietary. The same ZIPs are on the weather service map, your competitor's map and the news by dinner. Knowing exactly which block got hit helps the door knockers; for calling and texting, you only need the ZIPs. RoofRadar takes those ZIPs and returns the people: name, cell phone, home age, home value, income. That is the part you can actually work.
| What you get | Storm map | RoofRadar |
|---|---|---|
Which ZIPs the storm hit Bring any map. The ZIPs are the input. | Yes | No |
Hail size and swath on a map | Yes | No |
Homeowner name at each address Owner-occupied homes only, one contact per house. | Some | Yes |
Cell phone that rings, DNC screened | No | Yes |
Year built, home value, household income | Some | Yes |
Filter to old roofs and higher-value homes | No | Yes |
Your do-not-contact list applied automatically | No | Yes |
Homeowners researching roofing right now Roofing intent add-on. | No | Yes |
Visitors on your website turned into contacts Website pixel add-on. | No | Yes |
Attributes per home RoofRadar: 15 on every row. A map: the address, and whatever you look up yourself. | Some | Yes |
Ad platform file (hashed email and phone) Upload your list as a Facebook, Google or LinkedIn custom audience. | No | Yes |
Published pricing Storm maps are quoted per region. RoofRadar prices are on the site. | No | Yes |
Software to learn Enter ZIPs, set filters, download. That is all of it. | Yes | No |
How crews run both
- Storm comes through. Open the map, note the ZIPs in the swath.
- Paste those ZIPs into RoofRadar. Filter to homes built before 2005 and a cell phone on every row.
- Download. The office starts calling and texting the same afternoon; the canvass crew takes the map and the list.
- Customers you close get uploaded to your do-not-contact list, so they never get a cold call from you again.
Why it is better quality
- Owner-occupied homes only. Renters and investors are not roofing decisions.
- One contact per address, so your dialer is not calling the same house three times.
- The best cell for the owner, screened against the federal Do Not Call registry, with work phones left out.
- Property facts from county records and the same national identity graph big brands use, not scraped listings.
Numbers are counts of real homes in your ZIPs, shown before you pay.
What each one costs
Quoted per region, no public price list. Contractor write-ups put a typical single-market HailTrace subscription around $1,000 to $2,000 a year for maps and alerts. Homeowner contacts are not part of it; you buy those somewhere else or knock for them.
$500 a month for a city, published, no quote call. It includes 10,000 homeowner records with a cell phone, home age, value and income: $0.05 a contact. A State plan is $1,000 a month for 100,000 records, a penny each.
Storm map pricing is from public contractor reviews, not from HailTrace, and may differ by market and date. RoofRadar pricing is the live price on this site.
Every home comes with these attributes
- First and last name
- Street address
- City, state, ZIP
- Cell phone (DNC screened)
- Landline
- Year built
- Estimated home value
- Household income
- Owner age
- Living square feet
- Years at the address
- Owner-occupied (always yes)
- Hashed email for ad platforms
- Hashed phone for ad platforms
Cell phones are the owner's best number screened against the federal Do Not Call registry; property facts come from county records; identities are matched on the same national identity graph large brands use, one contact per address.
Try it on your last storm.
Paste the ZIPs from the last event you worked and see the homeowner count for free. A City plan is $500 a month with 10,000 records.
Count my ZIPsHailTrace is a trademark of its owner. RoofRadar is not affiliated with or endorsed by HailTrace; the comparison reflects publicly described features of storm mapping products in general.