Your audiences, activated on Vibe.
Talk Data to Me builds custom audiences from your first-party signals and a national identity graph, then syncs them to your Vibe account as hashed-email (HEM) segments for CTV activation. No raw personal information ever leaves our platform.
How it works
Build or describe an audience
In Talk Data to Me you build an audience by demographic, geography, life event, or intent, or upload your customers to generate a lookalike. A live count is shown before anything is committed.
We resolve and hash it
The audience is resolved against a national identity graph and every email is SHA-256 hashed (HEM). No raw email, name, address, or phone leaves the platform in the sync.
Sync to your Vibe account
The hashed segment is pushed to your Vibe Audiences account over an authorized connection, ready to target in a CTV campaign. You choose which segments push and on what schedule.
Audience / segment data
We provide audience and segment data: custom-built consumer segments (demographic, property, financial, life-event, intent) and lookalikes, delivered as activation-ready segments.
Privacy by design
Emails are hashed to SHA-256 (HEM) before they ever leave our platform. We never transmit raw PII to Vibe. Records are validated against a national consumer database and matched to a single canonical identity.
Authorized connection
You connect your Vibe account once with a standard OAuth authorization. Talk Data to Me only pushes the segments you approve, and the connection can be revoked at any time.
Getting started
- Install the Talk Data to Me app from the Vibe marketplace and authorize the connection to your Vibe account.
- Build or describe the audience you want in Talk Data to Me, or upload customers for a lookalike.
- Push the segment to Vibe; it appears in your Vibe Audiences ready for CTV targeting.
Questions about setup, data, or compliance? See our FAQ or reach support.