The identity graph, field by field

The consumer identity spine. One row per person, with the mailing address.

One row per person with the single best value already chosen for every field.

Working professionals with title, department, seniority, and business contact.

Daily consumer intent signals, one row per person per topic per day.

The consumer intent taxonomy: topic ids, names, categories, definitions.

Daily B2B intent signals, one row per person per topic per day.

The B2B intent taxonomy, including which topics name a specific product.

IAB content categories a person has engaged with, and how recently.

Age, gender, marital status, children, education, occupation, household composition.

Every email on a person, ranked, with hashes and deliverability signals.

Every phone on a person, ranked, with line type, carrier, and DNC state.

Mobile devices tied to a person, with type, OS, and last seen date.

The property record at the person address: structure, value, tax, sale, and mortgage.

Income, net worth, credit, card ownership, investments, and credit-seeking intent.

Vehicles owned, by VIN, with full specification and purchase detail.

Recent purchase activity by category: dollars, orders, items, and merchant counts.

Interest, hobby, and lifestyle affinities across roughly 180 categories.

Charitable giving: causes supported, number of charities, and average gift size.

Geography for the person address: coordinates, census, DMA, MSA, and area medians.

The full hash set per email, including uppercase-normalized variants.

Hashed email joined to mobile advertising id, device type, and OS.

Hashed email joined to observed IP address and approximate location.

SHA-256 of a phone number joined to the number itself.

Company size, revenue, industry codes, age, credit, and expense profile.