Person Bundles

Person Affinity

185 fieldsRefreshed monthlyLast updated 24 Jun 2026

What a person is into. Roughly 180 interest and lifestyle affinities covering sports, the outdoors, pets, travel, cooking, crafts, collecting, technology, music, reading, and home life. Fields ending in _affinity are modeled propensity; the bare flags are observed. This is the widest bundle and the one most worth searching rather than scrolling, so use the search box above.

Field	Type	Description
aerobics	INTEGER	Shows interest in aerobics.
american_history_affinity	INTEGER	Modeled affinity for american history.
antiques	INTEGER	Shows interest in antiques.
apparel_accessory_affinity	INTEGER	Modeled affinity for apparel accessory.
apparel_affinity	INTEGER	Modeled affinity for apparel.
arts_and_crafts	INTEGER	Shows interest in arts and crafts.
aviation_affinity	INTEGER	Modeled affinity for aviation.
bargain_hunter_affinity	INTEGER	Modeled affinity for bargain hunter.
baseball	INTEGER	Shows interest in baseball.
baseball_affinity	INTEGER	Modeled affinity for baseball.
basketball	INTEGER	Shows interest in basketball.
basketball_affinity	INTEGER	Modeled affinity for basketball.
beauty_affinity	INTEGER	Modeled affinity for beauty.
bird_watching	INTEGER	Shows interest in bird watching.
birds_affinity	INTEGER	Modeled affinity for birds.
boating_sailing	INTEGER	Shows interest in boating sailing.
boating_sailing_affinity	INTEGER	Modeled affinity for boating sailing.
books	INTEGER	Shows interest in books.
business_affinity	INTEGER	Modeled affinity for business.
camping_hiking	INTEGER	Shows interest in camping hiking.
camping_hiking_climbing_affinity	INTEGER	Modeled affinity for camping hiking climbing.
cars_interest	INTEGER	Shows interest in cars interest.
cat_affinity	INTEGER	Modeled affinity for cat.
cat_owner	BOOLEAN	Shows interest in cat owner.
catalog_affinity	INTEGER	Modeled affinity for catalog.
charity_interest	INTEGER	Shows interest in charity interest.
childrens_products	INTEGER	Shows interest in childrens products.
cigars	INTEGER	Shows interest in cigars.
classical_music	INTEGER	Shows interest in classical music.
clothing	INTEGER	Shows interest in clothing.
coins	INTEGER	Shows interest in coins.
collectibles_affinity	INTEGER	Modeled affinity for collectibles.
college_affinity	INTEGER	Modeled affinity for college.
computers_affinity	INTEGER	Modeled affinity for computers.
continuity_program_affinity	INTEGER	Modeled affinity for continuity program.
cooking	INTEGER	Shows interest in cooking.
cooking_affinity	INTEGER	Modeled affinity for cooking.
cosmetics	INTEGER	Shows interest in cosmetics.
country_music	INTEGER	Shows interest in country music.
crafts_affinity	INTEGER	Modeled affinity for crafts.
credit_repair_affinity	INTEGER	Modeled affinity for credit repair.
crochet_affinity	INTEGER	Modeled affinity for crochet.
culture_arts_affinity	INTEGER	Modeled affinity for culture arts.
diet_affinity	INTEGER	Modeled affinity for diet.
dieting	INTEGER	Shows interest in dieting.
diy	INTEGER	Shows interest in do it yourself.
do_it_yourself_affinity	INTEGER	Modeled affinity for do it yourself.
dog_affinity	INTEGER	Modeled affinity for dog.
dog_owner	BOOLEAN	Shows interest in dog owner.
doll_collector	INTEGER	Shows interest in doll collector.
education_seekers_affinity	INTEGER	Modeled affinity for education seekers.
ego_affinity	INTEGER	Modeled affinity for ego.
electronics_affinity	INTEGER	Modeled affinity for electronics.
entertainment_interest	INTEGER	Shows interest in entertainment interest.
epicurean	INTEGER	Shows interest in epicurean.
equestrian_affinity	INTEGER	Modeled affinity for equestrian.
family_affinity	INTEGER	Modeled affinity for family.
figurines_collector	INTEGER	Shows interest in figurines collector.
fine_arts_collector	INTEGER	Shows interest in fine arts collector.
fishing	INTEGER	Shows interest in fishing.
fishing_affinity	INTEGER	Modeled affinity for fishing.
fitness	INTEGER	Shows interest in fitness.
fitness_affinity	INTEGER	Modeled affinity for fitness.
football	INTEGER	Shows interest in football.
football_affinity	INTEGER	Modeled affinity for football.
gambling	INTEGER	Shows interest in gambling.
gambling_affinity	INTEGER	Modeled affinity for gambling.
games_affinity	INTEGER	Modeled affinity for games.
gardening	INTEGER	Shows interest in gardening.
gardening_affinity	INTEGER	Modeled affinity for gardening.
gifts	INTEGER	Shows interest in gifts.
golf	INTEGER	Shows interest in golf.
golf_affinity	INTEGER	Modeled affinity for golf.
gourmet_affinity	INTEGER	Modeled affinity for gourmet.
grandparents_affinity	INTEGER	Modeled affinity for grandparents.
health_affinity	INTEGER	Modeled affinity for health.
health_beauty_products	INTEGER	Shows interest in health beauty products.
healthy_living	INTEGER	Shows interest in healthy living.
healthy_living_interest	INTEGER	Shows interest in healthy living interest.
high_tech_affinity	INTEGER	Modeled affinity for high tech.
history_affinity	INTEGER	Modeled affinity for history.
hockey	INTEGER	Shows interest in hockey.
hockey_affinity	INTEGER	Modeled affinity for hockey.
home_decorating_affinity	INTEGER	Modeled affinity for home decorating.
home_improvement_interest	INTEGER	Shows interest in home improvement interest.
home_office_affinity	INTEGER	Modeled affinity for home office.
home_study	INTEGER	Shows interest in home study.
humor_affinity	INTEGER	Modeled affinity for humor.
hunting	INTEGER	Shows interest in hunting.
hunting_affinity	INTEGER	Modeled affinity for hunting.
inspirational_affinity	INTEGER	Modeled affinity for inspirational.
insurance_affinity	INTEGER	Modeled affinity for insurance.
jazz	INTEGER	Shows interest in jazz.
jewelry	INTEGER	Shows interest in jewelry.
kids_apparel_affinity	INTEGER	Modeled affinity for kids apparel.
knit_affinity	INTEGER	Modeled affinity for knit.
knitting_quilting_sewing	INTEGER	Shows interest in knitting quilting sewing.
luxury_life	INTEGER	Shows interest in luxury life.
magazine_subscriber	BOOLEAN	Shows interest in magazine subscriber.
mens_apparel_affinity	INTEGER	Modeled affinity for mens apparel.
mens_fashion_affinity	INTEGER	Modeled affinity for mens fashion.
money_making_affinity	INTEGER	Modeled affinity for money making.
motor_racing	INTEGER	Shows interest in motor racing.
motorcycles	INTEGER	Shows interest in motorcycles.
motorcycles_affinity	INTEGER	Modeled affinity for motorcycles.
movies	INTEGER	Shows interest in movies.
music	INTEGER	Shows interest in music.
musical_instruments	INTEGER	Shows interest in musical instruments.
nascar	INTEGER	Shows interest in nascar.
needlepoint_affinity	INTEGER	Modeled affinity for needlepoint.
ocean_affinity	INTEGER	Modeled affinity for ocean.
outdoors	INTEGER	Shows interest in outdoors.
outdoors_affinity	INTEGER	Modeled affinity for outdoors.
outdoors_hunting	INTEGER	Shows interest in outdoors hunting.
personal_finance_affinity	INTEGER	Modeled affinity for personal finance.
pet_owner	BOOLEAN	Shows interest in pet owner.
pets_affinity	INTEGER	Modeled affinity for pets.
photography	INTEGER	Shows interest in photography.
photography_affinity	INTEGER	Modeled affinity for photography.
plates_collector	INTEGER	Shows interest in plates collector.
plus_size_clothing	INTEGER	Shows interest in plus size clothing.
quilt_affinity	INTEGER	Modeled affinity for quilt.
reading_astrology	INTEGER	Shows interest in reading astrology.
reading_avid_reader	INTEGER	Shows interest in reading avid reader.
reading_books_on_tape	INTEGER	Shows interest in reading books on tape.
reading_childrens	INTEGER	Shows interest in reading childrens.
reading_computer_it	INTEGER	Shows interest in reading computer it.
reading_cooking_culinary	INTEGER	Shows interest in reading cooking culinary.
reading_country_lifestyle	INTEGER	Shows interest in reading country lifestyle.
reading_entertainment	INTEGER	Shows interest in reading entertainment.
reading_fashion	INTEGER	Shows interest in reading fashion.
reading_fiction	INTEGER	Shows interest in reading fiction.
reading_finance	INTEGER	Shows interest in reading finance.
reading_health_remedies	INTEGER	Shows interest in reading health remedies.
reading_history	INTEGER	Shows interest in reading history.
reading_interior_decorating	INTEGER	Shows interest in reading interior decorating.
reading_magazines	INTEGER	Shows interest in reading magazines.
reading_medical_health	INTEGER	Shows interest in reading medical health.
reading_military	INTEGER	Shows interest in reading military.
reading_mystery	INTEGER	Shows interest in reading mystery.
reading_romance	INTEGER	Shows interest in reading romance.
reading_science_fiction	INTEGER	Shows interest in reading science fiction.
reading_science_technology	INTEGER	Shows interest in reading science technology.
reading_sports	INTEGER	Shows interest in reading sports.
rhythm_and_blues	INTEGER	Shows interest in rhythm and blues.
rock_music	INTEGER	Shows interest in rock music.
running	INTEGER	Shows interest in running.
rural_affinity	INTEGER	Modeled affinity for rural.
rv	INTEGER	Shows interest in RV.
science_affinity	INTEGER	Modeled affinity for science.
scuba	INTEGER	Shows interest in scuba.
self_improvement	INTEGER	Shows interest in self improvement.
sewing_affinity	INTEGER	Modeled affinity for sewing.
snow_skiing	INTEGER	Shows interest in snow skiing.
snow_skiing_affinity	INTEGER	Modeled affinity for snow skiing.
soccer	INTEGER	Shows interest in soccer.
soccer_affinity	INTEGER	Modeled affinity for soccer.
soft_rock	INTEGER	Shows interest in soft rock.
soho_business	INTEGER	Shows interest in soho business.
sports_memoribilia_collector	INTEGER	Shows interest in sports memoribilia collector.
stamps	INTEGER	Shows interest in stamps.
sweepstakes_affinity	INTEGER	Modeled affinity for sweepstakes.
teen_affinity	INTEGER	Modeled affinity for teen.
tennis	INTEGER	Shows interest in tennis.
tennis_affinity	BOOLEAN	Modeled affinity for tennis.
tobacco_affinity	INTEGER	Modeled affinity for tobacco.
travel_affinity	INTEGER	Modeled affinity for travel.
travel_business	INTEGER	Shows interest in travel business.
travel_cruise_affinity	INTEGER	Modeled affinity for travel cruise.
travel_cruises	INTEGER	Shows interest in travel cruises.
travel_foreign	INTEGER	Shows interest in travel foreign.
travel_personal	INTEGER	Shows interest in travel personal.
travel_rv_affinity	INTEGER	Modeled affinity for travel RV.
travel_us_affinity	INTEGER	Modeled affinity for travel us.
travel_vacation	INTEGER	Shows interest in travel vacation.
trucks_affinity	INTEGER	Modeled affinity for trucks.
tv_movies_affinity	INTEGER	Modeled affinity for TV movies.
walking	INTEGER	Shows interest in walking.
weight_lifting	INTEGER	Shows interest in weight lifting.
wildlife_affinity	INTEGER	Modeled affinity for wildlife.
womens_apparel_affinity	INTEGER	Modeled affinity for womens apparel.
womens_fashion_affinity	INTEGER	Modeled affinity for womens fashion.
womens_home_living_affinity	INTEGER	Modeled affinity for womens home living.
woodworking	INTEGER	Shows interest in woodworking.
young_child_affinity	INTEGER	Modeled affinity for young child.

Related datasets

Person Purchase Person IAB Behavior Person Demographics

Schema last synced from the store on 2026-08-16.