Person Bundles
Person Demographics
27 fieldsRefreshed monthlyLast updated 24 Jun 2026
The core demographic attributes for a person and their household. Age and birth year, gender, marital status, children present and their age brackets, education and occupation, and the white collar or blue collar split. Values here are a mix of observed and modeled; ordinal companions (fields ending in _ordinal) carry the sortable version of a banded attribute.
| Field | Type | Description |
|---|---|---|
| address_type | STRING | Whether the address is a residence, a business, or a PO box. |
| age | INTEGER | Age in years. |
| birth_year | INTEGER | Year of birth. |
| blue_collar | BOOLEAN | The occupation is blue collar. |
| child_aged_0_3_hh | INTEGER | A child aged 0 to 3 is in the household. |
| child_aged_10_12_hh | INTEGER | A child aged 10 to 12 is in the household. |
| child_aged_13_18_hh | INTEGER | A child aged 13 to 18 is in the household. |
| child_aged_4_6_hh | INTEGER | A child aged 4 to 6 is in the household. |
| child_aged_7_9_hh | INTEGER | A child aged 7 to 9 is in the household. |
| children_hh | INTEGER | Children are present in the household. |
| education | STRING | Highest level of education attained. |
| education_ordinal | INTEGER | Sortable form of the education level. |
| gender | STRING | Gender on the record. |
| generation | STRING | Generational cohort. |
| generation_ordinal | INTEGER | Sortable form of the generational cohort. |
| has_email | BOOLEAN | At least one email is on file for this person. |
| has_phone | BOOLEAN | At least one phone is on file for this person. |
| lifestyle_cluster | STRING | Modeled lifestyle cluster. |
| male | BOOLEAN | The person is male. |
| marital_status | STRING | Marital status. |
| married | BOOLEAN | The person is married. |
| occupation_category | STRING | Broad occupation category. |
| occupation_detail | STRING | Specific occupation. |
| occupation_type | STRING | Occupation grouping. |
| personality | STRING | Modeled personality segment. |
| veteran_hh | BOOLEAN | A veteran is in the household. |
| white_collar | BOOLEAN | The occupation is white collar. |
Related datasets
Schema last synced from the store on 2026-08-16.