Intent Data
Person IAB Behavior
2 fieldsRefreshed monthlyLast updated 29 Jul 2026
Behavioral category membership expressed in the standard IAB content taxonomy, with a recency value per category. Coarser than the intent feeds and refreshed on the monthly cycle rather than daily, but it maps cleanly onto ad platform taxonomies, which makes it the easiest bundle to activate against programmatic buying.
| Field | Type | Description |
|---|---|---|
| iab | INTEGER | IAB content taxonomy category the person has engaged with. |
| recency | INTEGER | Days since the category was last engaged with. Lower is more recent. |
Related datasets
Schema last synced from the store on 2026-08-16.