Person Data
Consumer Person
11 fieldsRefreshed monthlyLast updated 9 Jul 2026
The consumer identity spine. One row per person, carrying the name and the standardized mailing address that every other bundle hangs off. Attributes live in the bundles rather than here, so this table stays narrow and fast: demographics in Person Demographics, geography and census precision in Person Area & Census, and every phone, email, and device in their own bundles. If you want one row per person with the best value already picked for each field, use Resolved Person instead.
| Field | Type | Description |
|---|---|---|
| address | STRING | Standardized primary address line. |
| birth_month_and_year | STRING | Birth month and year, where the exact day is not held. |
| city | STRING | Standardized city. |
| first_name | STRING | Given name. |
| gender | STRING | Gender on the record. |
| has_email | BOOLEAN | At least one email is on file for this person. |
| has_phone | BOOLEAN | At least one phone is on file for this person. |
| last_name | STRING | Family name. |
| name_suffix | STRING | Name suffix (Jr., Sr., III). |
| state | STRING | Two letter state code. |
| zip | STRING | Five digit ZIP code. |
Related datasets
Schema last synced from the store on 2026-08-16.