Person Bundles

Person Vehicle

109 fieldsRefreshed monthlyLast updated 24 Jun 2026

Vehicles tied to a person or household. Row level records carry the VIN, year, make, model, trim, body type, class, drivetrain, fuel, transmission, doors, cylinders, weight class, MSRP, and the purchase date and whether it was bought new. Household level rollups (the fields prefixed auto_) express the same information as flags and ranges, which is what you want for audience building: does this household own any truck, any hybrid, anything over 6,000 pounds GVWR, anything luxury class.

Field	Type	Description
auto_affinity	INTEGER	Modeled affinity for automotive.
auto_bodysubtype_cargov	INTEGER	The household owns a cargo van vehicle.
auto_bodysubtype_commercialcutawaychassis	INTEGER	The household owns a commercial cutaway chassis vehicle.
auto_bodysubtype_crewcab	INTEGER	The household owns a crew cab vehicle.
auto_bodysubtype_crossover	INTEGER	The household owns a crossover vehicle.
auto_bodysubtype_extendedcab	INTEGER	The household owns a extended cab vehicle.
auto_bodysubtype_extendedlengthcargo	INTEGER	The household owns a extended length cargo vehicle.
auto_bodysubtype_extendedlengthpassenger	INTEGER	The household owns a extended length passenger vehicle.
auto_bodysubtype_passenger	INTEGER	The household owns a passenger vehicle.
auto_bodysubtype_regularcab	INTEGER	The household owns a regular cab vehicle.
auto_bodytype_chassis	INTEGER	The household owns a chassis.
auto_bodytype_convertible	INTEGER	The household owns a convertible.
auto_bodytype_coupe	INTEGER	The household owns a coupe.
auto_bodytype_crossover	INTEGER	The household owns a crossover.
auto_bodytype_fullsize	INTEGER	The household owns a full size.
auto_bodytype_hatchback	INTEGER	The household owns a hatchback.
auto_bodytype_minivan	INTEGER	The household owns a minivan.
auto_bodytype_sedan	INTEGER	The household owns a sedan.
auto_bodytype_suv	INTEGER	The household owns a SUV.
auto_bodytype_truck	INTEGER	The household owns a truck.
auto_bodytype_van	INTEGER	The household owns a van.
auto_bodytype_wagon	INTEGER	The household owns a wagon.
auto_class_compact	INTEGER	The household owns a compact class vehicle.
auto_class_exotic	INTEGER	The household owns a exotic class vehicle.
auto_class_luxury	INTEGER	The household owns a luxury class vehicle.
auto_class_mainstream	INTEGER	The household owns a mainstream class vehicle.
auto_cylinders_fewest	INTEGER	Fewest cylinders on any vehicle in the household.
auto_cylinders_most	INTEGER	Most cylinders on any vehicle in the household.
auto_doors_fewest	INTEGER	Fewest doors on any vehicle in the household.
auto_doors_most	INTEGER	Most doors on any vehicle in the household.
auto_drivetype_4wd	INTEGER	The household owns a 4WD vehicle.
auto_drivetype_4x2	INTEGER	The household owns a 4X2 vehicle.
auto_drivetype_4x4	INTEGER	The household owns a 4X4 vehicle.
auto_drivetype_awd	INTEGER	The household owns a AWD vehicle.
auto_drivetype_fwd	INTEGER	The household owns a FWD vehicle.
auto_drivetype_rwd	INTEGER	The household owns a RWD vehicle.
auto_fuel_biodiesel	INTEGER	The household owns a biodiesel vehicle.
auto_fuel_diesel	INTEGER	The household owns a diesel vehicle.
auto_fuel_flexfuel	INTEGER	The household owns a flex fuel vehicle.
auto_fuel_gasoline	INTEGER	The household owns a gasoline vehicle.
auto_fuel_hybrid	INTEGER	The household owns a hybrid vehicle.
auto_gvwr_gt10k_le14k	INTEGER	The household owns a vehicle rated over 10,000 and up to 14,000 pounds GVWR.
auto_gvwr_gt14k_le16k	INTEGER	The household owns a vehicle rated over 14,000 and up to 16,000 pounds GVWR.
auto_gvwr_gt3k_le4k	INTEGER	The household owns a vehicle rated over 3,000 and up to 4,000 pounds GVWR.
auto_gvwr_gt4k_le5k	INTEGER	The household owns a vehicle rated over 4,000 and up to 5,000 pounds GVWR.
auto_gvwr_gt5k_le6k	INTEGER	The household owns a vehicle rated over 5,000 and up to 6,000 pounds GVWR.
auto_gvwr_gt6k_le7k	INTEGER	The household owns a vehicle rated over 6,000 and up to 7,000 pounds GVWR.
auto_gvwr_gt7k_le8k	INTEGER	The household owns a vehicle rated over 7,000 and up to 8,000 pounds GVWR.
auto_gvwr_gt8k_le9k	INTEGER	The household owns a vehicle rated over 8,000 and up to 9,000 pounds GVWR.
auto_gvwr_gt9k_le10k	INTEGER	The household owns a vehicle rated over 9,000 and up to 10,000 pounds GVWR.
auto_gvwr_le3k	INTEGER	The household owns a vehicle rated up to 3,000 pounds GVWR.
auto_manufacturerbased_asia	INTEGER	The household owns a vehicle from a asia based manufacturer.
auto_manufacturerbased_european	INTEGER	The household owns a vehicle from a european based manufacturer.
auto_manufacturerbased_usa	INTEGER	The household owns a vehicle from a US based manufacturer.
auto_maxpayload	INTEGER	Highest maximum payload across the household’s vehicles.
auto_msrp_max	INTEGER	Highest original MSRP across the household’s vehicles.
auto_msrp_min	INTEGER	Lowest original MSRP across the household’s vehicles.
auto_parts	INTEGER	The household buys auto parts.
auto_purchase_year_earliest	STRING	Earliest purchase year across the household’s vehicles.
auto_purchase_year_latest	STRING	Latest purchase year across the household’s vehicles.
auto_purchased_any_new	INTEGER	At least one vehicle in the household was bought new.
auto_racing_affinity	INTEGER	Modeled affinity for automotive racing.
auto_size_fullsize	INTEGER	The household owns a full size vehicle.
auto_size_midsize	INTEGER	The household owns a mid size vehicle.
auto_size_small	INTEGER	The household owns a small vehicle.
auto_size_sports	INTEGER	The household owns a sports vehicle.
auto_transmissiongears_fewest	INTEGER	Fewest transmission gears on any vehicle in the household.
auto_transmissiongears_most	INTEGER	Most transmission gears on any vehicle in the household.
auto_transmissiontype_automatic	INTEGER	The household owns a vehicle with a automatic transmission.
auto_transmissiontype_cvt	INTEGER	The household owns a vehicle with a CVT transmission.
auto_transmissiontype_manual	INTEGER	The household owns a vehicle with a manual transmission.
auto_vehicletype_car	INTEGER	The household owns a car.
auto_vehicletype_suv	INTEGER	The household owns an SUV.
auto_vehicletype_truck	INTEGER	The household owns a truck.
auto_vehicletype_van	INTEGER	The household owns a van.
auto_weight_halfton	INTEGER	The household owns a half ton vehicle.
auto_weight_oneton	INTEGER	The household owns a one ton vehicle.
auto_weight_overoneton	INTEGER	The household owns a over one ton vehicle.
auto_weight_quarterton	INTEGER	The household owns a quarter ton vehicle.
auto_weight_threequarterton	INTEGER	The household owns a three quarter ton vehicle.
auto_year_earliest	INTEGER	Earliest year across the household’s vehicles.
auto_year_latest	INTEGER	Latest year across the household’s vehicles.
body_sub_type	STRING	Body sub type.
body_type	STRING	Body type.
class	STRING	Vehicle class, such as mainstream, luxury, or exotic.
doors	INTEGER	Number of doors.
drive_type	STRING	Drivetrain.
engine_cylinders	INTEGER	Number of engine cylinders.
fuel	STRING	Fuel type.
gvw_range	STRING	Gross vehicle weight rating band.
make	STRING	Vehicle make.
manufacturer	STRING	Manufacturer.
manufacturer_based	STRING	Region the manufacturer is based in.
max_payload	INTEGER	Maximum payload in pounds.
model	STRING	Vehicle model.
msrp	INTEGER	Manufacturer suggested retail price at launch.
number_of_vehicles_in_hh	INTEGER	Number of vehicles in the household.
purchase_date	DATE	Date the vehicle was purchased.
purchase_new	BOOLEAN	The vehicle was purchased new.
size	STRING	Vehicle size class.
style	STRING	Body style as marketed.
transmission_gears	INTEGER	Number of transmission gears.
transmission_type	STRING	Transmission type.
trim	STRING	Trim level.
truck_owner	BOOLEAN	The household owns a truck.
vehicle_type	STRING	Vehicle type.
vin	STRING	Vehicle identification number.
weight	STRING	Weight class of the vehicle.
year	INTEGER	Model year.

Related datasets

Person Purchase Person Finance

Schema last synced from the store on 2026-08-16.