Intent Data
Consumer Person Topics
5 fieldsRefreshed as neededLast updated 23 Jun 2026
The lookup table for consumer intent. Every topic_id that can appear in Consumer Person Intent, with its human-readable name, its category and subcategory, and a written definition of what behavior qualifies. Start here when you are scoping an audience and want to know what is available before you count it.
| Field | Type | Description |
|---|---|---|
| description | STRING | Written definition of what behavior qualifies for the topic. |
| topic | STRING | Human readable topic name. |
| topic_category | STRING | Top level category the topic sits in. |
| topic_id | STRING | Topic identifier. Join to the matching topics table for the name. |
| topic_subcategory | STRING | Second level category the topic sits in. |
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Schema last synced from the store on 2026-08-16.